Earth Water is one of Earth Group and Earth Concepts global product categories. The company is currently expanding to the Middle-East and specifically the United Arab Emirates. My team was asked to propose a new brand strategy for the company and won the challenge.
Created a proposal for Earth Water’s branding strategy in the preparation of their launch in Dubai and the rest of the middle-east. Held a final presentation for their Middle East management team and were pronounced as winners of the challenge by Professor Mo Willan.