Logo Incode Cambios Mios 2

Incode is a software/app development startup headquartered in San Francisco, CA, with offices in Mexico City and Serbia. The company’s proprietary facial recognition technology, Recogkit, is among the best in the world.

Was recruited for an internship position to help them with marketing before the launch of their first product, ImageIN.


 

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MARKETING ANALYST
Incode Technologies Inc.|San Francisco, CA / London, UK
Jan 2017 – 

  • Worked closely with software development and engineering teams to ensure a customer-centric approach to product development with the goal of finding our Product Market Fit.
  • Managed online advertising campaigns on Facebook and Instagram, running the paid acquisition program for the company’s first app, ImageIN.
  • Coordinated and analyzed results from marketing experiments, including brand A/B tests.
  • Used data analytics tools to improve market segmentation and targeting.
  • Developed strategic business development plans, and scaling, go-to-market, monetizing strategies.
  • Ensured legal compliance and handled attorney relations for the company.